About
Howard Kaufman - Founder & CEO
With over 30 years of multi-channel strategy experience, Howard has successfully driven growth and profitability across a diverse range of businesses, from Fortune 500 companies to emerging startups.
With over 30 years of multi-channel strategy experience, Howard has successfully driven growth and profitability across a diverse range of businesses, from Fortune 500 companies to emerging startups.
Not only a strategist but also a business operator, Howard has developed the frames and filters that growth-oriented organizations deploy to go to the next level in growth and performance.
Most recently as the co-Founder and CEO of ORL, an innovative natural oral care brand that serves a range of customers, including natural grocery and specialty retailers, online, and dental practices.
Previous roles include senior leadership positions in strategy, sales, marketing, merchandising, customer service, and e-commerce at notable companies such as PetSmart and The Home Depot.
It is from these leadership experiences in strategic planning, operations, and execution that the best practices and processes for success that are the foundation of The Perpetual Edge have been developed.
Welcome the opportunity for an introduction and an exploratory conversation.